BWCW 2024: Zurhem’s Dazzling Promise of Wedding Couture Excellence
The Bangladesh Wedding Couture Week (BWCW) 2023 is an exciting platform jointly curated by three esteemed designer brands: Sarah Karim Couture, Zurhem, and Sahar Rahman Couture. This event serves as a showcase for their latest wedding collections, bringing together the best of their artistic talents and fashion innovations.
As we approach the dates of the event, set to take place on November 24 in Dhaka, there is a palpable sense of anticipation. One of the creative minds behind this extravaganza, Mehruz Munir, the Creative Head of Zurhem, shared some insights into his latest collection and the inspiration behind it.
At the heart of Mehruz Munir’s collection lies a deep wellspring of inspiration. He mentions how painting forms the foundation of his creative vision. The infusion of artistry into his work is evident, as he delves into the world of thread embroidery, which adds a touch of exquisite craftsmanship to his pieces.
The overarching theme of his collection is akin to a tropical paradise. This theme serves as a guiding light, a direction that he wholeheartedly embraces. Mehruz’s designs reflect this tropical paradise with an experimentation in silhouette, embellishment, and color. Each piece that graces the BWCW stage represents a unique facet of this theme, a fusion of creative brilliance that brings a slice of paradise to the world of couture.
The scale of the collection is ambitious, with a total of 24 pieces planned for the two-day event. This is a testament to the designer’s dedication and commitment to delivering a cohesive collection, regardless of the location. It’s clear that Mehruz Munir is eager to push the boundaries of fashion and design, embracing innovation to captivate the audience.
Looking ahead, Mehruz hints at what the future holds. He’s aiming for summer 2024, signaling his continuous exploration of his own creative voice. What sets his work apart is the consistent presence of a social message in the heart of his fashion shows. His belief in using fashion as a medium to convey a broader message is a core part of his design philosophy, ensuring that his work resonates beyond the runway.
One can’t help but admire the attention to detail that goes into each piece. Mehruz Munir takes immense pride in his meticulous craftsmanship. His designs feature an array of hand-embellishments and hand embroidery, showcasing the painstaking effort that goes into every creation. This dedication to the art of couture is further emphasized when he mentions that even a Punjabi, a traditional South Asian garment, can take up to three weeks to craft.
In conclusion, the BWCW 2023 promises to be a breathtaking showcase of creativity and artistry. Mehruz Munir, as the Creative Head of Zurhem, exemplifies the dedication and passion that fuels this event. His collection, drawing inspiration from painting and imbued with tropical paradise vibes, reflects the fusion of art and fashion. With an eye for detail and a commitment to pushing the boundaries of fashion, his creations are set to steal the spotlight on both days. As the BWCW approaches, the excitement for what this talented designer has in store only continues to grow.
Photographs from BWCW 2022. Courtesy: Zurhem.
