SUPERBRANDS OF BANGLADESH 2020-21

[19 November 2020, Dhaka] 
Superbrands Bangladesh for the year 2020-21 has been revealed through a grand virtual award ceremony on Thursday, 19 November 2020. The award ceremony has honored the 40 most prestigious and valuable brands from diverse industries of Bangladesh. The ceremony also marked the unveiling of Superbrands publication for the next two years. Salman Fazlur Rahman, MP, Advisor to the Honorable Prime Minister, Private Sector & Investment, Government of the People’s Republic of Bangladesh graced the award ceremony as the Hon’ble Chief Guest.

Superbrands is a global arbiter for brands which operates in 90 countries around the world. Launched in 1994, Superbrands has become the most prominent success symbol for brands.

Superbrands are selected through a process which involves independent and voluntary panels of experts from a range of backgrounds, known as the ‘Brand Council’. In Bangladesh, Superbrands for the year 2020-2021 were selected by a brand council consisting of eminent experts. The signature publication which shares stories of each Superbrand is a coveted book for senior executives in advertising, marketing, brand management, Academicians and in the media. Ms. Nazia Andaleeb Preema, Visual Artist; Director & Creative Editor, Bangladesh Brand Forum; Founder, Bangladesh Creative Forum; President, Women In Leadership (WIL) has designed the cover for the Superbrands Bangladesh 2020-21 Publication named “VISUAL DIALOGUE”; the underlying philosophy behind the design as she mentioned, “Artistic manifestation is a notion that is unknown to us, to this universe. The images depict the possibilities of the forms, colors and shape. Though they are relatively unknown.”

Hon’ble Chief Guest of the event Salman Fazlur Rahman, MP, Advisor to the Honorable Prime Minister, Private Sector & Investment, Government of the People’s Republic of Bangladesh, stressed, “I would like to congratulate all the winners today. This recognition is a reflection of all the employees’ hard work. It is recognizing the people of all the institutions who are being awarded. I thank Bangladesh Brand Forum for inviting me today and allowing me to deliver my speech.”

Shariful Islam, the Managing Director of Superbrands Bangladesh, said, “A quality brand delivering both from its product and services point of view both in a tangible and intangible way over a period of time builds trust, a trust that is built over a continuous period of time – builds a Superbrand.”

“It is really a moment of pride to be recognized as the ‘Superbrands’. I take this opportunity to express my gratitude to our employees and all the partners for their relentless effort for continuous innovation in developing new products and services for the clients. We are grateful to our clients for believing us to be the custodian of their risks”, Farzanah Chowdhury, MD & CEO of Green Delta Insurance Ltd. said as an award winner.

The Superbrands of Bangladesh 2020-2021 are: