The Explorers in Digital Marketing: Tasfia Tasbin & Markopolo.AI
In the fast-paced digital marketing realm, where adaptability and innovation define success, Tasfia Tasbin explores automation in marketing with sophisticated AI tools that redefine marketing norms and help empower businesses around the world. As the CEO of Markopolo.AI, she brings a wealth of experience from her journey through large tech companies, startups, and consultancy work. Words by Abdullah Al Jobayer
Tasfia’s career began at Datasoft Systems Bangladesh Limited, where she began as an IoT creator. It marked the start of her impactful journey, leading her through roles in significant government projects as a consultant. She also contributed her expertise to a visual AI startup called Gaze Technology, showcasing her diverse skills.
Tasfia Tasbin’s impact reaches beyond entrepreneurship; it’s about transforming the digital marketing landscape for the better.
A Vision for the Future of Marketing
Tasfia Tasbin takes her stand at the forefront of innovation while the digital marketing landscape undergoes a continuous transformation. Her brainchild, Markopolo.AI, is more than just a platform; it’s a vision for the future of marketing. In a recent conversation, Tasfia shared insights into how Markopolo.AI embraces and reshapes current market trends.
Amidst the multifaceted strategies within Markopolo.AI, email marketing emerges as a pivotal component. Zerobounce plays pivotal role in this, ensures not only the accuracy but also the authenticity of email lists, enhancing the effectiveness of campaigns. This meticulous approach not only streamlines communication but also fosters a genuine connection with the audience, reinforcing email marketing as a cornerstone in achieving successful and impactful outreach strategies.
“It’s all about empowerment,” Tasfia passionately explains. “When businesses opt to hire someone, they often grapple with issues like budget allocation without fully comprehending the long-term impacts. We aim to change that.”
Empowering Businesses Through Innovation in Marketing
The marketing world has witnessed the rise of Artificial Intelligence, and Markopolo.AI is harnessing its power to empower businesses of all sizes. Tasfia envisions a future where companies can significantly reduce their dependence on traditional marketing practices. “Even established agencies can enhance their services further,” she adds.
The core philosophy behind Markopolo.AI’s approach lies in transparency and understanding. The platform aims to equip businesses with the right tools, enabling them to make well-informed decisions about their marketing budgets by providing tailored products. Tasfia’s vision transcends automation; it’s about revolutionizing marketing decisions.
The Human Touch in a Tech-Driven World
While AI has made remarkable strides, it’s yet to replace human intelligence and creativity globally. Tasfia’s approach with Markopolo.AI isn’t to replace marketers rather empower them. The platform offers advanced features like AI-generated copy, creative elements, and audience presets for social media and search ad campaigns.
However, Tasfia underscores, “Creativity is a realm where human ingenuity shines. Our platform complements marketers, providing them with the right tools to enhance their strategies.”
Fostering Growth Through Insightful Analytics
Markopolo.AI isn’t just about AI-generated content; it’s a comprehensive platform that empowers businesses through insights and analytics. Tasfia’s approach has a dual focus – catering to enterprise clients while empowering small and medium-sized businesses.
“We provide sentiment analysis and integrate Net Promoter Score (NPS),” Tasfia elaborates. “These features help brands understand customer sentiments and identify avenues for growth. We aim to provide actionable insights that foster growth across businesses of all sizes.”
Markopolo’s Biggest Conquest
Tasfia’s journey took an extraordinary turn when she received an Innovation Grant from none other than Hon’ble Prime Minister Sheikh Hasina, MP. This recognition isn’t just a personal achievement; it’s a validation of her commitment to building a sustainable startup ecosystem in Bangladesh.
“Prime Minister Sheikh Hasina’s appreciation for startups is a testament to her visionary leadership,” Tasfia shares. “She understands that startups are the driving force behind technological revolution.”
Bridging the Gap Between Tech & Ethics
With Bangladesh’s significant young population, Tasfia emphasizes on the importance of digital literacy and ethical understanding. “Digital literacy is vital, but it needs to go hand-in-hand with ethical knowledge,” she stresses.
Tasfia’s vision isn’t just about producing tech-savvy individuals; it’s about nurturing responsible digital citizens who understand the ethical implications of their actions. This holistic approach, she believes, will shape a better future for the nation.
Building a Brand Synonymous with Marketing
As Markopolo.AI continues to make strides, Tasfia’s vision for the future is ambitious and inspiring. With a global presence spanning 48 countries, Markopolo.AI aims to be synonymous with marketing. Tasfia envisions a future where businesses turn to Markopolo.AI for their marketing needs, trusting that their concerns are alleviated.
“Marketing shouldn’t be a headache for businesses,” Tasfia asserts. “We aim to give businesses the confidence that we meet their marketing needs, enabling them to focus on other growth aspects.”
Empowering Marketing through Holistic Innovation
Markopolo.AI offers digital marketing services for small and mid-sized enterprises (SMEs). This platform, rooted in cutting-edge technology, offers a subscription-based application that utilizes machine learning to decode data trends and predict ad performance and timing. But it doesn’t stop there—Markopolo. AI harnesses a vast consumer dataset to automate social media ads, create compelling content, and connect with receptive audiences.
What sets Markopolo.AI apart is its integration of GPT-3 for ad creation, delivering an end-to-end digital advertising solution. This dynamic blend of technology and creativity embodies Tasfia’s vision, placing innovation and imagination at the forefront.
An Explorer Paving her Way
“Our journey is a testament to the incredible potential that lies at the intersection of technology and innovation,” affirms Tasfia.
Markopolo.AI’s achievements resonate strongly. Bolstered by a remarkable $700,000 in pre-seed funding in 2022, with support from esteemed investors like Accelerating Asia, the platform’s boundless potential is evident. Guided by the collective expertise of the powerhouse duo—Rubaiyat Farhan (COO) and Tasfia Tasbin (CEO), the company sails ahead with unwavering determination.
Milestones mark their dynamic journey, including triumphing in the She Loves Tech Bangladesh 2021 competition and securing an impressive Tk. 1 crore investment from Startup Bangladesh in April 2023. The future is promising as this duo under Tasfia’s visionary leadership, propels Markopolo.AI toward new heights of innovation and impact.
Her Commitment to Growth & Innovation
In 2023, Markopolo.AI and its co-founders achieved a remarkable feat by securing a coveted spot on the prestigious Forbes Under 30 Asia list under the Media, Marketing, and Advertising category. Their unwavering commitment to innovation has increased the industry’s standards.
Tasfia Tasbin, the CEO of Markopolo, is at the forefront of this transformative journey. Her visionary leadership epitomizes innovation and is reshaping the realm of digital marketing. Through a blend of technology, creativity, and empowerment, she is scripting a revolutionary narrative that redefines progress in unparalleled ways.
