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The Man of the Hour

Ahmed Tuhin Reza has earned the title of being ‘the man of the hour’ over the past one year. Troyee Chowdhury engages in a conversation with this fashion entrepreneur to discuss how, leaving a corporate career, he has founded premium ethnic-wear brand, House of Ahmed.

Ahmed Tuhin Reza says he was born and brought up in Jashore, a place widely known as artisan hub, where he grew up witnessing and cultivating visions and ideas. After completing his undergraduate programme from Brac University, majoring in Marketing, he started his corporate career as a product executive in mobile phone company Banglalink and worked in the telecommunications sector for a decade.

Ahmed, in his corporate career, launched a loyalty program called ‘Priyojon’ (dear ones), which turned out to be one of the most famous campaigns launched by Banglalink. That position helped him to grow and develop a vast network of people and contacts that eventually contributed to building what he considered as a social bridge. He is appreciative of appreciation he received from colleagues for his strategic personality combined with a sense of humor. ‘That gave me confidence to lead teams,’ he says.

Ahmed Tuhin Reza then decided to explore diversity in the telecommunications industry and joined Telenor Group where he was assigned to deal with digital healthcare. At Telenor Health, as one of the founder members, he looked after partnerships, products, loyalty and enterprise business in collaboration with Grameenphone.

Afterward, Ahmed moved on to form his own fashion company, where the focus would be to work with the core artisans of Bangladesh and to set new standards by innovating ethnic-wear products as well as by changing the artisan’s day-to-day life. He started House of Ahmed as company with only four employees, with his wife and business partner Tanzila Elma. The company has by this time consolidated and expanded with a working force of 85 people, all in a span of one year.

I am delighted to be working with our country’s finest artisans, to deliver the best of the best to my clients here and those abroad, seeking true Bangladeshi premium  ethnic wear

When asked how he started to envision launching of House of Ahmed, the entrepreneur says, ‘My vision was simple. To establish it as one of the best premium ethnic-wear brands, by creating something unique, never made before and more importantly locally hand-crafted, that would ensure premium quality combined with style. We wanted to encourage more people to buy ethnic wear from the Bangladesh market, every attire that is designed by my wife and me, and beautifully handcrafted by our local artisans. I am delighted to be working with our country’s finest artisans, to deliver the best of the best to my clients here and those abroad, seeking true Bangladeshi premium  ethnic wear.’

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