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Trina’s Telling Success Story

Trina Falgune of Sugar Communications Limited won this years’ Start-Up of the Year award and here’s the tea on what she has to say about it as Tunajina Islam notes down her enthusing story.

After doing her masters in England and also acquiring work experience from there, Trina moved back to Bangladesh and developed her marketing skills through different jobs. Her experience made her realise that the hospitality sector in Bangladesh just wasn’t booming enough. As head of marketing in City Scape, she faced numerous problems when hiring advertising firms as her team was considered a ‘small client’. “Because our budget was relatively low, we were never given their best efforts or proper consideration. But every client should be treated as importantly as the other,” she says. Additionally, the corporate culture of England in general was far more appealing to Trina and she was disappointed by the major difference in cultures comparing to Bangladesh. Thus concludes Trina’s will to start her own advertising business in her own terms. 

“I didn’t take a single penny from anyone. Not even the bank. I re-invested all my profits even if it meant I couldn’t draw out any cash for myself from the company at times.”

Then and now

People tend to believe that successful people begin with a head start because of their wealthy background or connections to esteemed people. But this is a huge misconception because we often ignore the blood and sweat put into each person’s course. Trina founded Sugar Communications limited 4 years ago with just 3 other people and a very limited amount of savings. She said, “I didn’t take a single penny from anyone. Not even the bank. I re-invested all my profits even if it meant I couldn’t draw out any cash for myself from the company at times. My business came first and I was completely fixated on achieving my dream.” Now she stands as an owner of one of the top-most advertising firms with a skilled team of 26, taking on a 360-degree marketing approach aimed at major clients. Namely, BAT, Qatar, Le Meridian and more, but their biggest success yet was their anti-drug campaign for RAB. Competing with several huge firms for this client, Trina was staggered when they got approved over the others. Not only did they deliver, but they delivered it remarkably! “The positive feedback we got was overwhelming and everyone seemed to appreciate our work. No better feeling than that,” she claims.

Becoming the Alpha

What does it take to thrive against all odds and become the Alpha?- Passion! Something that Trina never lacks of. But where did the passion go in all the younger generations? Trina addresses the sad reality of our youth showing less thirst for success day by day. “I always try to spark that fire in others by telling them my story,” she says. The power of stories is something we all are immensely affected by. The raw honesty, the realism and the sentiment is what inspires people a great deal. Her team of 26 can attest to that. With that being said, Trina is a true inspiration to many young girls and she is largely motivated by this fact. “This award means so much to me. From the 7 winners, if each of us can inspire even just one girl out there, there will be 7 more inspired girls, and those girls will inspire 7 more, and so on…” she adds. Moreover, Trina talks about how great it feels to be recognized and appreciated for her efforts and these little moments are what keeping her resilient. 

Trina wraps up her conversation by saying “This journey is a roller coaster ride with many ups and downs. You are bound to get negative comments from time to time, especially being a woman. The most important thing is to consider your mental health first. Having emotional support from your friends and family is essential to get through anything in life. My mother has been my biggest motivator and she supported me through the toughest times. I could’ve never done all of this without the people around me as my pillars.” 

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